Luis Farrajota

A results-oriented executive with over 25 years of experience, he is deeply engaged in the intersection of leadership, sales strategy, and disruptive technology. Throughout his career, he has acted as a catalyst for organizations seeking to unlock the full potential of digital transformation.

His background combines extensive operational experience at Portugal Telecom with the fast-paced, data-driven environment of Google, where he spent more than a decade, equipping him to lead in today’s AI-first landscape.

Currently at Biometrid, he focuses on leveraging Artificial Intelligence to address one of the digital economy’s most critical challenges: trust, implementing advanced identity verification solutions such as proof of life and face matching to balance security with seamless user experiences.